6. What are you selling?
Always make it easy for the visitor
to see the benefit of buying from your website. For example, explain
what products/services you offer and how can they benefit the
visitor. Go further and include different suggestions on how to use
the product or service. A good site provides "how-to"
tutorials along with free tips, and lots of information.
7. How to buy
It must be very obvious to any
prospective customer how to make a purchase and complete an order.
You will prefer an online order, with credit card, but give the
customer alternative ways to place the order and pay. A helpline
number to phone is vital. And let them know what hours you keep the
8. Be up-to-date
Nobody wants to see the same thing
over and over again. Keep adding new pages or information. Encourage
visitors to return by announcing "news" to them. It is
similarly important to keep deleting old material.
It is a good idea to
include an easy mechanism for reporting faults on the site and
giving feedback. Contact information and 'help' sections are also
vital for customers who may have queries they want resolved. The
most frequently asked questions (FAQs) are often answered on a
website to reduce the number of e-mails or phone calls.
10. Quick to download
Unless it is
unavoidable, try not to create a site that has files that take a
long time to download. Graphics are there to assist the visitor
and aid navigation of the site, do not allow graphics to slow things
down. This is particularly important for the home page, the front
door to the site. If the home page takes a long time to load then
the visitor is less likely to enter and navigate the site. Other
pages of the site should still be as "light" as possible,
but since the front page has brought the customer in, this might
not be as critical.