Marketing Info Center
As they say on the site, you'll find links to thousands of on-line
articles about effective Web marketing and to on-line resources for
business. From its beginning in August 1995, the Web Marketing Info Center
has become the most comprehensive Web marketing site of its kind on the
Internet. I agree.
This is Corey Rudl's website. This guru of Internet marketing offers a
great monthly newsletter, free tips and strategies for internet marketing,
online advertising and website promotion. Marketing Tips services show how
businesses advertise on the web to sell and make money. He knows what he's
As you would expect from these guys, the site is so full of good stuff and
excellent links for the ecommerce marketer that your problem is
information overload. An excellent location for real-time internet news
and resources. Very professional.
Site for Business
Idea site for business is a source of useful advice for creative business
people. It contains marketing, sales and other business ideas with an
Internet bias. Designed for the consultant, small business owner and
Hanson is an American marketing consultancy that offers marketing
consulting for consulting and technology firms. This excellent site
includes good marketing consulting tips, strategies, and techniques for
consulting and technology firms. Fight your way through the hype for
marketing plans, research, and Internet marketing strategies to build
technology and consulting businesses plus a free e-zine.
Mainly known for their weekly e-mailed newsmagazine, The Standard claims
to define the Internet Economy and to serve today's Internet Business
Strategists. The website, TheStandard.com offers good quality research,
conferences, events and seminars about the ecommerce.
eTimes is an online publication that explores corporate interactive
communications, including web development, CD-ROMs, kiosk design,
electronic commerce, and online marketing and training news.
This site features marketing communication information, tips, hints and
resources. It includes marketing communications articles and vendor
directory. The excellent MarcommWise Knowledge Bank is a source for full
text articles on marketing communication topics.
Here you can receive free expert advice, read articles, product reviews,
tutorials and industry news to help you grow your online business. The
site covers the panoply of website marketing matters.
The website contains a number of useful marketing articles but it is
primarily the home of an email newsletter for webmasters, marketers, and
"netrepreneurs". Contains marketing tips, strategies, and
secrets for internet marketing, online advertising and website promotion
that "will skyrocket your small, medium or home based business
profits through the roof." No hype there then.
Seybold Group - eBusiness Customer Service
Patricia's philosophy about the Web is that "The really profound
difference in this new economy isn't the technology. It's the fact that,
for the first time in the history of modern business, companies can cost
effectively build and sustain relationships with each customer." Very
few know more about online customer service and building relationships
than these people.
The site describes itself as a clearing house of objective information
about personalisation, the one-to-one nature of the Web. It contains no
marketing collateral, no product pitches. The issue is about
personalisation - how to deliver value to the customer and to the business
using profiles of customers.
One of the giants of Internet advertising, DoubleClick knows a lot about
the tricks of the trade, and especially banner advertising. A good
directory for general advertising tips, publisher suggestions, industry
research data, and helpful Internet mailing lists.
UK Banners is probably the largest UK-based banner exchange network, a
free advertising network dedicated to the UK web community. Its used by
over 10,000 websites around the country to enable them to increase traffic
to their sites , serving in excess of 10 million banners per month.
With over 12,000 members in eighty-eight countries on six continents,
I-Advertising claims to be the largest online community of Internet
advertising professionals in the world. From this website you can obtain a
free subscription to their email forums or search the site for
The Ad Resource site features information on Internet advertising and Web
site promotion ideas and resources. These help web publishers understand
the WWW, e-mail advertising and attracting visitors to their site. Their
Ad Resource Web Primer is a particularly good introduction to Internet
This excellent portal covers internet advertising, target marketing and
online advertising for agencies, advertisers, marketers and web site
owners. A very rich directory of web marketing links.
- Free Classifieds
Another resource for finding many websites where you can place a free
classified ad is here at1Second. Just beware of the number of unsolicited
emails you'll get once you start placing your adverts.
Most affiliate programmes are American. This is an opportunity to join
what they claim to be "the UK's largest affiliate marketing
network". Whether you are a merchant or affiliate, here you can start
selling UK products to your UK audience.
As the leading European provider of affiliate sales solutions, TradeDoubler offers a broad range of
options and packages to merchants and associates alike.
Other Major Affiliate Programmes
The big ones tend to be biased towards websites in North America. They
include Commission Junction,
or the increasingly popular Be Free.
You don't have to select just one. Whether you are a merchant or an
affiliate, surf around and see what they can do for you.
A webring is a group of interconnected websites with a common theme.
Joining a ring gives you access to an online community, increases traffic
and improves links into your web pages. This site helps you to find and
join a ring or to create a new one.
Word of Net is the leading provider of online visibility measurement.
Visibility reflects a company's aggregate web presence. Word of Net offers
a range of Internet visibility measurement services to leading Internet
advertisers, advertising agencies, media companies, technology companies
and financial institutions. Try their free Visibility Index for your site
and see how well you score.
The autoresponder is a
webmaster's lifesaver, an automatic sales team to help increase your
online business profits and decrease your workload. With
Easy Responder Professional you can start your own free or paid auto
responder service have it up and running fast. This AutoResponse service is packed with advanced features and is continually being updated.
Systems - Autoresponders
If your website is successful it will generate lots of orders and other
email correspondence. Dealing with it automatically on a 24 by 7 basis is
the job of software called an autoresponder. The AWeber site offers
autoresponder technology that delivers instant information then follows up
with your prospects automatically at preset intervals. The site explains
the process well in the hope that you'll buy.
response - Autoresponders
An alternative autoresponder offer from Get response. The proposition is
described as "Innovative autoresponder technology that automatically
follow ups with your customers making you money while you sleep."
There is a free version available.
This site offers free website statistics including daily in-depth traffic
reports. The service will track number of visitors (unique and total),
referrers, browser popularity, screen resolution, operating system, and
more. You need only add a few lines of HTML to your existing web pages.
This comes with no ads or logo foisted onto your page.
Mailing List Provider
This website offers you a free, professional yet easy-to-use
mailing list to set up a newsletter for your site. Make your e-mail
marketing more effective.
Just as in the offline world, personal referrals are the best way to
attract high-quality, targeted visitors to your website. This free website
service can generate more visitors to your website. Installing
Recommend-It gives your website visitors will have an easy way to tell
their friends about your site.
Full tutorial showing how to create targeted email lists with Email Smartz mailing list software. Free downloads of email spider, email tarantula, and email managers.
Some smart ideas on electronic stationery. The eletterhead will ensure
that a businesses offline brand values are consistent with their online
communications. Further electronic stationery products include the elink,
eswitch, eresponder, etemplate and ebanners all designed to take your
companies brand into the electronic environment.
This Irish website has picked up a considerable reputation for the quality
of its research and its site. An important source of information about the
Internet on the Internet, it contains digests of all the important
research reports and demographic surveys from the major research
OpiStat is a European Research Institute whose goal is to understand consumer needs and opinions better. OpiStat measures Internet usage anonymously and surveys participants according to their profiles and online habits. Participants in the survey program are rewarded with free award winning anti-virus software, Norman Virus Control, which includes free continuous updates and e-mail support.
This site, from the ever professional Internet.com, is an excellent source
for Internet statistics, market research, demographics and surveys. You
can find statistics on e-commerce, Internet advertising, and online
populations from a variety of sources in one place.
Media Matrix are a source of accurate, reliable and timely data on
consumer behaviour and trends on the Internet and digital media. Using
panels of people across North America and Europe, they report everything
their panel members do online, page by page, click by click, second by
second. Particularly good on the markets in UK and Europe.
A website which offers a good range of Internet marketing news and views
as well as good summaries of current Web market research. eMarketer
aggregates information from leading sources worldwide.
Care and Feeding of The Press
Written by members of the Internet Press Guild who are frustrated dealing
with PR professionals. The authors do their best, in this long document,
to explain what works for the press and what doesn't.
Center - Effective Press Releases
This page gives you some good and free lessons in PR. The 10 elements of
an effective press release comes with tips to help you get your release
positively covered. Each of the 10 elements links to an explanation, which
in turn contain links to examples and to other resources.
Once you have written your press release, you'll be looking for a press
release service to send it out to interested journalists. That's where
NewsBureau can help you, at a price of course.
This site is a dynamic directory of UK and global public relations
resources - so now you know who to call..
An alternative site for custom news distribution and targeted publicity.
Claims you can send your news release right to the editor's fax machines
immediately - online 24 hours a day from anywhere in the world for only 25
cents per page.
UK-based press release writing and distribution service that
offers a streamlined method of delivering announcements to your chosen target
audiences at low cost. With agency fees typically standing
at around £5K/month, Press Dispensary claims it can help you convey your message in a
professional manner, without breaking the bank.
Another website to help with your PR. This is an online press release
distribution and PR Portal with additional web and business promotion
advice and articles.
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